Large Format Logo Mat for Diverge Skyruns
Set against Tasmania’s iconic alpine landscape, Diverge Skyruns brings together runners and outdoor enthusiasts for a challenging endurance event.
To support the event presentation and showcase sponsor branding, The Mat Group created a custom matting solution designed to make an impact while providing a practical surface for participants and event attendees.
PROJECT NEED:
The event team required a large-format branded mat that could create a strong visual presence while standing up to the demands of an active outdoor environment.
The solution needed to showcase sponsor branding clearly, withstand regular foot traffic throughout the event, and provide a professional finish for participants, photographers
and spectators.
OUR SOLUTION:
The Mat Group produced a 2m x 10m PrintPlush Logo Mat, featuring the Arc’teryx branding.
The large format mat provided a high-quality branded surface, with sharp and detailed logo reproduction across the full print area. Its size and finish created a standout feature within the event space while delivering the durability required for a busy outdoor setting.
THE IMPACT:
The Diverge Skyruns PrintPlush Logo Mat became a strong branded touchpoint for participants, sponsors, and spectators.
Stretching 10 metres across the finish line area, the custom mat created a bold visual moment as runners crossed the line, celebrated their achievements, and captured memories from the day.
The result was a practical branding solution that enhanced the event environment while giving sponsors a strong, memorable presence at one of the event’s most important moments.
